Life on the Lake

"A lake carries you into recesses of feeling otherwise impenetrable." -William Wordsworth


February 2016

Know What You’re Fishin’ For

Fishing Boat
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One reason to research when developing a PR campaign is to measure the attitudes of the clients you are trying to connect with.  By measuring their attitude about whatever product and/or issue you are trying to promote, you can allow a base for measuring attitudes in the future.  You can measure the attitudes over intervals of time to ensure that you keep up with attitude changes of your clients.

Another reason to do research is to see how you compare with your competition. By comparing your campaign to your competitors you can look at the strengths and weaknesses that they have, and try to take that knowledge to improve your own campaign.  For example, in fishing it is important to look at strategies other people use, and it isn’t bad to take different bits of information to help you put together an effective plan to catch your own fish.

One more reason to research  when building a PR campaign is to keep up with different trends that are taking place.  Keeping up with trends allows you to measure market issues and catch anything that could be a problem or could influence your decisions in the future.  On the opposite end of the spectrum, keeping up with trends can also allow you to monitor situations that could be beneficial and open up opportunities for your campaign.  It’s almost like watching the waves for the right time to fire up the boat, but after all, that’s just life on the lake.




PRSSA=A Bulky Resume

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PRSSA is a fantastic way for students to get involved in Public Relations while also building a resume.  PRSSA provides a detailed summary of what it is and benefits it contains for students, in and beyond the classroom.

The acronym PRSSA stands for Public Relations Student Society of America.  PRSSA has a large number of chapters, over 300, spread across North and South America.  These 300 chapters have over 11,000 students withing them.  The organization has a headquarters in New York City, New York with a National Committee.  The committee is actually made up of members of PRSSA and PRSA members.

Being a member of PRSSA has many benefits, including enhancing your education.  When a student joins PRSSA, they will also have many opportunities to find internships, find places to study public relations, and compete for scholarships.  Being in this organization also allows a student to network with professionals.  Not only will students connect with public relations professionals, they will be able to connect with other PRSSA students and chapters.  The relationships formed while in the organization can form into lasting professional relationships when looking for a career.  PRSSA provides many outlets for connecting to other students, chapters, and professionals through member directories, etc.

The most significant impact PRSSA can have on a student is the ability to have a successful career.  As a member, students will have access to PRSA Jobcenter which updates with different public relations employment opportunities throughout the entire world.  Between the education, networking, and career opportunities PRSSA provides, it seems to be a valuable asset to public relations majors for a successful future in the field.

Got Bait?: Elements of an Epic PR Campaign

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Every day people see PR campaigns, most of which go unnoticed.  Like a good fishing story, PR campaigns need to have that “special something” in order to make them stand out.  E-releases and Mickie Kennedy provided a list of such characteristics to help get your PR campaign started right.

What do all good PR campaigns have in common?  They have goals.  Like fishing, it is important to have goals for your campaign.  The goals should be specific, measurable, and have a timetable in order to make sure deadlines are met.  At the same time, the goals that you set should be realistic.  For example, if you were to be starting your campaign in a small town, it would not be wise to have a goal that includes reaching the entire state right away.

Let’s say that you were to start a campaign on why spear fishing during the winter months is bad for local musky population in Michigan.  Your goal could be to raise awareness to cities bordering musky lakes and encourage people to cease spear fishing.  The next step in an epic PR campaign would be to map out a plan to establish that goal.  In this case, would you utilize social media, show up and speak, reach out to local media, or all of the above?  When asking this question, something that should be thought about is what media would be most effective in spreading the message.

Once your plan is set up, the most important thing a good PR campaign can do is to adapt.  Situations will change throughout time and different challenges will present themselves.  It is imperative that you are willing to adapt to the situation.  In the musky example, if you were to start your campaign focusing on ice fishermen and found that the results just were not good enough, it may be smart to focus on spring/ summer fishermen.  It could raise their awareness that the musky population they fish for is being diminished in the winter.  But after all, that’s just Life on the Lake.


To Catch the Big One

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Blogging and fishing are not that different at all… Apart from the water and boats and fish themselves.  Okay so they might be different but many strategies that make fishermen successful can also make a successful blogger.  Some of the following tips come from Life Hack by Joel Runyon.

Like fishing, you should have a good reason why you are going to start doing it.  Whether it is just because you love doing it or you are doing it to get better, you should have a reason.  For example, a person shouldn’t go fishing just to say they went fishing.  Instead they should love doing it or want to perfect a certain technique; in other words, it should not be a burden.

Any fisherman can tell you that you should not be afraid to experiment with different styles of fishing.  The same can be said for blogging.  You should not be afraid to post different kinds of writing.  Sometimes it is better to get out of your comfort zone, so instead of posting your preferred type of post you could post a story or maybe put a different tone to your writings. “There is no one correct way to catch a fish.”

The most important thing to remember when fishing, writing a blog, or doing almost anything in life is to HAVE FUN! Enjoy what you’re writing about and don’t be afraid to be passionate about it.  If you are not having fun your readers will be able to tell through your writing.  People enjoy reading posts that have personality and passion, so do not take your blog posts too seriously.

If you follow these basic tips, blogging will be a blast for you.  Who knows, you might even save enough time to do other things, like grab a rod and go fishin’!  But after all, that’s just Life on the Lake.

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